Principles
Excellence
Value
Delivering value to the client
Technique
Leveraging the technical sphere
Humanity
Creating human understanding
Values
Mastery
Continual improvement toward one’s greatest potential
Wisdom
Long-term practical intelligence
Adventure
Bold, creative exploration
On writing and human potential
Genius is not only for the intellectuals. We see it in sport, cookery, military command, business, comedy, the arts—in fact, any field of human endeavour. Writing similarly pervades many areas of the human experience. Genius Authoring works to connect these two.
The potential for genius is intrinsic to humanity. Only since the late nineteenth-century has the concept of genius been reduced to extraordinary intelligence, talent, or wit. The ancient and long-standing meaning has always been that of an innate creative power within everyone and everything.
The word genius originates from the Old Latin genō, “to bring forth as a fruit of oneself”; Ancient Greek γείνομαι (geínomai), “to beget, to bring into being”; Sanskrit जना (janā), “birth, origin”. It is the key to realising one’s greater potential.
We all have this potential—our own innate human genius—to articulate according to our unique character, talents, and journey through life. Awakening one’s potential begins by developing clear self-awareness. However, without appropriate knowledge, self-discipline, and perseverance, such transformation can be difficult.
The essence of human existence is genius.
– Heraclitus
Pre-Socratic philosopher ・ Ethesus, Ionia, c. 500 BC
